About the Company
American luxury brand
Main Responsibilities
Working within the Japanese team and closely with the Brand Identity and Marketing team in NY HQ.
1. PR and MARKETING:
Work closely with the PR & Communication senior manager and assistant PR manager for Japan to ensure complete harmony as communication& marketing team.
Develop and plan and implement in Paid media such as Advertorial and OOH.
As a supervisor of the Assistant Manager, build a strong relationship with Media, Journalists, Stylists to make a concrete The Row Community
Support the Senior Manager to develop and build events and animation calendar, working with key stakeholders for implementation and execution.
2. CRM / VIC Program
Prepare communication assets for VIC events (Invitation/lookbook/catering/gift etc.)
Support Senior Manager by executing a VIC program to enhance the brand’s community.
3. BUSINESS ANALYSIS
Prepare and present regular reports to the PR & Communication Senior manager on the results and activities.
Requirements
5+ years occupying Marketing or PR position, ideally in luxury market
Genuine interest for retail
Fine understanding of the brand Pre-existing relationship with key third parties (Event agencies, Art galleries, craftsman etc.)
Comprehensive strategic orientation accompanied by hands-on mentality
Excellent written and verbal communication skills both in Japanese and in English