Job Title: PR Coordinator Report to: PR Manager
Key Responsibilities:
⚫ Develop and maintain close relationships with press, opinion leaders, freelance journalists,
stylists and others in fashion industry.
⚫ Plan and coordinate editorial opportunities with editors in consideration of local
merchandising and retail priorities, arranging all the administrative coordination with
accuracy and quality.
⚫ Handle press activities such as seasonal press presentation, press release, press
appointments, and giftings.
⚫ Support the production of publicity collateral, media alerts and press releases.
⚫ Prepare and fact check all credit information and public relations collateral for editors.
⚫ Handle daily editorial outreach; pitching/seeking out editorial opportunities in-line with
communications strategy.
⚫ Communication with HQ team for global communication plans.
⚫ Manage editorial pulls, PR sample, and coordinate photo shoots.
⚫ Manage weekly, monthly press & exposure reporting.
⚫ Track all invoice payments for the categories in charge
Key Requirements:
⚫ More than 3 years of experience in fashion PR
⚫ Established media contacts
⚫ Knowledge of regional media
⚫ Good time management skills
⚫ Communication skills
⚫ Japanese: Native level
⚫ English: Business level competencies
⚫ Strong sense of responsibilities
⚫ Flexibility