REQUIREMENTS
MANAGER, DIGITAL (NEWLY PROMOTED)
Main client contact or project manager
Manage multiple projects and develop client presentations
Be able to conceptualize and implement digital/social offerings
Be a mentor to colleagues on digital
Completes up to 70% of JD
Usually 5 - 8 years’ experience
JOB DESCRIPTION
HARD SKILLS & KNOWLEDGE
DIGITAL COMPETENCY
Lead major components of
Strategic digital planning
Social Media and other platform specific strategy and tactics development
influencer engagement strategy development and implementation (in-house and/or with partner vendors)
platform / community management (with support of junior staff)
paid media planning and execution (in-house and/or with partner vendors)
Social Listening & Analytics execution and data-driven strategy planning
Develop messages and adopt digital tactics and platforms strategies effectively to drive client goals
Write and brief creatives appropriately to support digital tactics execution
Own relationships with top online influencers related to client work (in-house or with partner agencies)
Formulate plan, set effective KPIs and guide team members to track and report digital results for strategic decision making
Strategize, plan and supervise updates to digital platforms, sites, applications
Know how to plan, implement and supervise live event coverage (in-house and/or with partner agencies)
Leverage opportunities and trends based on insights drawn from monitoring and implement action plans to support clients achieve extraordinary results
Actively listen to and provide instructions and demonstrate an understanding of assignment expectations (timing and deliverables) while reaching out for guidance when needed
Maintain a solid understanding of all relevant digital competencies, including analytics, content creation, community management, website maintenance, influencer engagement and how earned/owned/paid media work together to achieve PR and Marketing results for our clients
Maintain working knowledge of the Agency’s chosen tools and proactively consider future tools
Work proactively, demonstrating the ability to anticipate problems and opportunities to grow business and talents
DIGITAL PLANNING & EXECUTION
Initiate and contribute to strategic plans with clear direction and digital goals in mind
Have a good understanding of the roles of a PR agency within the context of an integrated marketing approach to develop new capacities and clients
Demonstrate working-knowledge of the client’s digital (social/influencer/paid) landscape and proactively offer ways to improve against competitors
Ability to create complex and longer-term plans with limited direction
Craft and manage the execution of plans for medium to large-scale digital (social/influencer/paid) activations
Be a subject-matter-expert in one or more digital competencies [e.g. AI, paid, social platform]
Proofread and improve upon digital content written by team members and ensure parity with strategic imperatives
Develop and deliver client presentations related to digital (social/influencer/paid) activations
Oversee and contribute to developing
reporting for your digital (social/influencer/paid) activations under your care
SOFT SKILLS & LEADERSHIP
PROFESSIONALISM & CAREER DEVELOPMENT
Assume ownership and accountability for your individual projects and your actions
Challenge yourself to contribute to the Agency business beyond the day-to-day responsibilities while maintaining excellence within your responsibilities
Ask thoughtful questions and demonstrate genuine curiosity and interest in Agency business (current and future initiatives, etc.) to drive further expansion into new business territories
Take ownership of your career and seek out opportunities to learn from others inside and outside the Agency, both through mentoring and coaching relationships as well as through on-the-job learning
Seek feedback and coaching from your supervisor and colleagues, turning it into meaningful and actionable direction to improve work product or individual performance
Pursue productive resolutions to manage conflict
In demanding situations, process, prioritize, develop a plan of action, deliver solutions and manage expectations
Look for opportunities to provide business-related ideas to your supervisor that help to solve business challenges
Work well under pressure, remaining calm and professional
Willingly accept new and challenging assignments and career opportunities
TEAM SUPERVISION
Be thought of as objective and fair to team members under your care
Nurture a culture of trust and support through your daily actions
Coach and manage executives, coordinators and interns
Build a professional and personal relationship with all team members
Know how to organize, motivate team members and allocate work according to strengths and weaknesses
Manage own and team’s time efficiently and with a focus on billable productivity
Provide training to others in specialized areas of expertise
Able to spot and recommend professional development paths for team members under your care
Some planning/staffing/budgeting responsibilities with supervision
Exposure to budget requirements as it relates to media projects
RELATIONSHIPS & TEAMWORK
STAKEHOLDER MANAGEMENT
Clearly, articulately and persuasively present to clients with direction
Offer solutions to your team and supervisor that address business challenges
Actively contribute to client and team meetings
Foster a strong partnership with your community partners to develop the best ideas and programs for your clients and understand when and how to insure their involvement in the creative process
Earn trust and credibility with your internal partners as well as client counterparts
Foster a strong relationship with external vendors/partners
Use networking opportunities to create new connections and potential business leads
AGENCY & TEAM DYNAMICS
Foster and maintain strong relationships with Agency DIGITAL colleagues across APAC markets and with clients through frequent and meaningful communication
Build relationships with senior leaders and colleagues that are build on trust to get the job done well
Always thrive for flawless execution and results together in a team and individually
CREATIVITY & EXPECTATIONS
CRITICAL THINKING
Ability to use tools to identify online insights and trends that can be leveraged for clients and internal
Understand how to turn analytics into insights
Monitor competitors and industry leaders to develop new categories of content
Seek advice and counsel from internal team members when appropriate
Take initiative and demonstrate the ability to anticipate problems and opportunities
Think ahead and often have multiple solutions to potential challenges/problems
Analyze information and synthesize it into meaningful and actionable direction for team members
Recognize great ideas and working with partners to execute the ideas
Manage and solve problems as it relates to the idea and creative development process
QUALITY OF WORK
Demand for excellence in quality of work from you and your team
Achieve projected KPIs through digital (social/influencer/paid) activations
Maintain accurate daily time entry
Assume responsibility and ownership for your work, your team’s work and that of interns you supervise
Effectively address the needs of your client and team in a thorough and timely manner
You have a strong knowledge of Agency processes and people, and demonstrate ability to navigate effectively