Global luxury brand specializing in watches
Job Description
Craft and implement a digital marketing strategy to boost brand visibility and cultivate brand affinity through increased engagement and awareness.
Oversee all digital marketing and media activities, encompassing both upper and lower funnel strategies, with a focus on social media platforms.
Develop comprehensive digital media plans informed by thorough market analysis and trends.
Collaboration and Integration
Partner closely with HQ marketing teams and local teams to align efforts.
Create, execute, and monitor an annual digital marketing/media plan in line with the 360° marketing strategies and activations guided by the brand's leadership.
Enhance the brand’s presence within digital communities, tailoring communication plans to resonate with local audiences and customer groups.
Collaborate with the PR manager for effective execution of campaigns and initiatives.
Foster strong relationships with internal and external stakeholders, including activating KOL (Key Opinion Leaders) alongside the PR manager.
Budget and Performance Management
Manage the digital marketing budget in alignment with the overall brand and marketing strategy.
Deliver timely media performance reports and conduct competitive analyses to refine and strengthen brand positioning.
E-commerce and Content Creation
Support e-commerce growth by co-developing media strategies and activation plans aimed at driving traffic and conversion.
Oversee the production and management of digital creative content across all channels.
Adapt global content for the Japanese market, incorporating local consumer insights.
Social Media Strategy
Design and execute social media campaigns to enhance the efficiency, reach, and engagement of official social media accounts.
Monitor, analyze, and report on both paid and organic social media performance regularly.
Work closely with the PR and HQ social media teams to ensure cohesive messaging and strategy.
Event and Content Support
Attend and document Rolling Planet Tour events, sharing photos and updates on social media.
Create and distribute video content to drive engagement and activation in the Japanese market.
Customer Experience and CRM
Collaborate with the Marketing Manager and team members to refine CRM database and leverage insights to enhance customer experiences.
Analyze customer touchpoints and interactions during the Rolling Planet Tour to identify opportunities for improved engagement.
Required Skills
Expert of digital and social media
More than 3 years of experience of advertisement/media
Knowledge of all media category is plus
Confident team player with strong social skills.
Ability to build effective business relationship internally & externally (incl HQ)
Solid negotiating skills
Manage multiple tasks under pressure in expected timeline.
Approach work proactively to provide solutions
Contribute to all other brand/marketing activities
Excel：Intermediate to advance
Power Point：Develop presentation in Japanese & English
DTP: Excellent command of graphic design software (Illustrator, Photoshop, InDesign)
Creating Videos: Premiere
Language: Japanese/Business fluent, English: Business level in both writing & speaking, as close and smooth communication with brand HQ is required.