【COMPANY OVERVIEW】
A global tech company focusing on improving the passenger experience and making travel accessible for all
【JOB RESPONSIBILITIES】
Develop and implement marketing strategies and campaigns to promote brand awareness for our flagship technology, Passenger Assistance.
Localise global marketing content across all channels, both online and offline, including the website and other marketing collateral.
Drive digital marketing strategies to expand our online presence and reach. This includes a strong emphasis on social media platforms, where you will manage content in the local language.
Lead event management activities, ensuring that events are executed smoothly and effectively promote our technology and brand.
Engage in B2B demand generation activities, showcasing a proven ability to amplify demand in the local market for our technology products.
Collaborate closely with the commercial team to understand their requirements and develop targeted marketing initiatives, collateral, campaigns, and materials to support their B2B sales efforts.
Working with an external agency, lead public relations efforts to promote our brand and offerings.
Build and sustain robust relationships with vital stakeholders, encompassing corporate clients, industry leaders, and strategic partners, to amplify our brand reputation and foster business growth.
【REQUIREMENTS】
Excellent communication skills with proficiency Japanese and English
Experience in a marketing role, with a track record of successful product or service launches.
3+ experience in managing and producing content for social media platforms.
Understanding of the Japanese market, culture, and consumer behavior.
Self-motivated, proactive, and able to work under minimal supervision.
Project management experience, organizational skills and managing deadlines.
Team player attitude
【GOOD TO HAVE】
Personal/lived experience of disability/access barriers.
Professional experience in the transport sector.