Company Overview
French cosmetic brand
Location: Tokyo, Japan
Main Responsibilities
Digital Communication Manager
Improve brand value, develop and execute communication strategies through digital platforms, deepen consumer engagement through digital advertising, social media, and websites, and implement measures to improve cost efficiency while promoting new customer acquisition.
Utilizing LINE and implementing digital advertising for the purpose of acquiring new customers and increasing sales/profits (50%)
Planning, production, and operation of all digital marketing advertising for the our brand
Social media management (both owned and ad): LINE, etc.
Web advertising, performance media (SEM, affiliate, display advertising)
Performance tracking and reporting
Collaborating with other teams to maximize cost efficiency
Leading content creation to maximize effectiveness
General interactions with other departments and agencies
Formulation and execution of new digital communication strategies (30%)
Planning and execution of campaigns using SNS (Instagram, Facebook, Twitter, etc.)
Development of diagnostic tools using chatbot functions, planning and production of game content, etc.
Flexible response to plan content such as AD deployment and LP production
Department budget management and team management (20%)
Formulate optimal cost investment strategies based on annual budgets
Qualification Requirements
English skills : Business level
Able to attend meetings and participate in discussions in English
Able to create materials in English and make presentations
Email correspondence (frequency: once or twice a week)
Teleconference correspondence (frequency: about once a week - irregular)
Experience in digital marketing or communications (5 years or more)
Experience using LINE
Deep understanding and practical experience of SNS platforms
Experience designing and operating campaigns aimed at acquiring new customers
Experience using GA4 (Google Analytics 4) and advertising management tools
Experience in people management
High communication skills
Experience in the cosmetics or consumer goods industry is preferred
Work experience in a foreign company
Understanding of the Pharmaceutical and Medical Device Act