International clothing brand operates across the world

What You’ll Do:

Develop and execute an integrated, full-funnel marketing strategy across digital, social media, retail, e-commerce, PR, and CRM to boost brand visibility and drive ROI.
Collaborate with the VP of Marketing and Operations to create strategic marketing plans that align with long-term business objectives.
Leverage global and local consumer insights from quantitative and qualitative research to inform strategy development.
Ensure creative alignment across local and global campaigns while maintaining brand voice and vision.
Develop and implement creative marketing concepts tailored to brand identity and market trends.
Share market insights and seasonal marketing strategies with global teams.

Develop annual marketing strategies that align with overall business goals.
Create seasonal marketing plans aligned with specific product strategies and business targets, presenting them cross-functionally to guide execution.
Lead marketing experts to execute seasonal campaigns, ensuring alignment with broader marketing strategies.
Maintain global brand consistency while addressing market-specific cultural differences.
Manage project pipelines, key milestones, and deliver quarterly recaps to inform future strategies.

Plan and execute seasonal and monthly promotions and events for retail and e-commerce in collaboration with leadership teams.
Develop flagship event strategies and marketing efforts for new store openings.
Apply creative thinking to promotions and events, enhancing customer engagement.
Maintain and update marketing calendars to ensure seamless coordination.

Act as a key participant in the global marketing network, fostering team connectivity.
Serve as a market expert, sharing relevant insights and cascading global updates to local teams.

Oversee budget allocation in collaboration with leadership and finance teams.
Lead and develop the Gap and Banana Republic marketing team, fostering talent growth and professional development.

Cultivate a culture of creativity and innovation, ensuring content aligns with brand style and storytelling standards.

Over 12 years of brand marketing experience in leadership roles
Proven ability to build and manage high-performing teams
Strong command of English (written and spoken)
Extensive marketing experience in global fashion, retail, or consumer goods sectors
Expertise in writing detailed briefs and managing agencies
Deep understanding of Gap & Banana Republic brand aesthetics
Skilled in creative collaboration and strategic thinking
Strong multitasking abilities in fast-paced environments
Adaptable to changing strategies and remote leadership

7-10 years of marketing experience, preferably in fashion, retail, or consumer goods industries

Senior Director Marketing and Creative