【COMPANY OVERVIEW】
Skin care product maker
【JOB RESPONSIBILITIES】
Market and Competitive Analysis: Conduct thorough market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.
Product Positioning and Messaging: Develop compelling positioning and messaging that clearly articulates the unique value proposition of our products to target audiences.
Sales Enablement: Create and maintain sales collateral, including pitch decks, datasheets, FAQs, and case studies, to support the sales team in effectively communicating the product's benefits to customers.
Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market plans for product launches and promotions, ensuring alignment with overall business objectives.
Performance Tracking: Monitor and analyze product marketing performance metrics, providing regular reports on the effectiveness of marketing strategies and campaigns.
Customer Insights: Gather feedback from customers and the sales team to inform product development and marketing strategies, ensuring our products meet and exceed customer expectations.
Market Trends: Stay informed on industry trends and best practices in product marketing, continuously seeking innovative ways to enhance our marketing efforts.
【REQUIREMENTS】
Bachelor's degree in Marketing, Business, Communications, or a related field.
At least 2-3 years of experience in product marketing, marketing communications, or a similar role.
Strong understanding of marketing principles, sales enablement strategies, and the product development process.
Excellent verbal and written communication skills, with the ability to create clear, concise, and compelling marketing content.
Ability to work effectively in a fast-paced, cross-functional team environment.
Detail-oriented with strong analytical skills and a data-driven approach to decision-making.
Creative thinker with a passion for innovation and a customer-centric mindset.